Archive for May, 2014

Why Have a Business Blog? Traffic, Credibility & Leads | ATL Direct Marketing

May 29, 2014 @ 11:31 pm
posted by Chuck Greenewald

“Why should our company have a business blog?” 

Did you know that every time you add a new blog post utilizing Search Engine Optimized (SEO) blog content, you are expanding your digital real estate and adding another indexed page to your website? This alerts the search engines to the fact that they should check back more frequently to see what’s happening on your site, and also gives your company the opportunity to hit your targeted SEO keywords again and again. The three primary reasons to Multi-Channel Marketing Strategieshave a business blog are:

Reason #1: Traffic. Draw traffic to your website to get your business and products found online by improving your company’s search ranking on the main search engines through frequently publishing unique, relevant, high-quality keyword-based blog content. By implementing search engine optimization strategies on and off-site, a company blog can command attention, particularly when optimized around unique, relevant and competitive keywords.  More

Use Targeted Direct Mail in Multi-Channel Marketing

May 28, 2014 @ 10:16 pm
posted by Chuck Greenewald

Why do businesses continue to use direct mail?  Properly targeted direct mail offers good response rates and return on investment in comparison to many other forms of direct marketing. A printed message provides the consumer with tangible details and images that draw a reaction and make a lasting impression. Here are two additional reasons:

Atlanta Direct Mail Services

Targeting and Segmentation Techniques
By applying the proper targeting and segmentation techniques, direct mail is sent to potential buyers using a finely-tuned mailing list segmented by such criteria as age, income bracket, presence of children in the home, profession, buying patterns, age of residence, etc. More