Archive for May, 2015

Features of High Quality Website Design

May 19, 2015 @ 9:33 am
posted by Chuck Greenewald

Looks aren’t everything, it’s true. A facade with no real substance is truly disheartening. It’s also true, as Elliott Abrams once remarked, that “first impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.” That first impression time frame is as true for a website as it is for a new relationship.

Your business website must engage traffic immediately by offering graphics, content and functionality that both impresses and communicates the type of Atlanta-Direct-Marketing-Quality_Website_Designinformation the visitor is looking for. That’s why it is essential to put your best foot forward with high quality website design. What are the primary features of quality website design?

Mobile-Friendly: You may have expected to read about graphics first, but since the 2014 announcement that more Americans used smartphones and tablets to access the Internet than PCs for the first time ever, mobile-friendliness is now one of the most important website design factors to consider. The Experian “Quarterly email benchmark report” (Q3 2014) said 53-percent of total email opens occurred on a mobile phone or tablet in Q3 2014, an increase from the 48-percent seen in Q2 2014. Add to that the fact that, effective April 21st of this year, Google announced a change in their mobile search algorithm to favor sites in their search results that are mobile friendly. Is your website mobile-friendly?

Custom Design: Let’s face it. It’s hard to keep up with the latest in technological trends in our modern world. You can hardly blink and what was trending is now out-dated. So your business needs the advantage of the sharpest minds available to deliver a truly relevant and state-of-the-art design for superior presentation to the online community at large, and especially your prospective customers.

Unique to Your Company: Every business has its own unique features and qualities to present to the world. Make sure your website design and content clearly communicate your value proposition.

So the best in website designers can put you on the cutting edge, and free you up to pursue your own passion to the fullest. There are a lot of web design and development companies out there, all of which are vying for your attention and, ultimately, your business. But not all web design is created equal. When trying to determine who is going to be the one best suited to portraying your business image to the Internet masses, consider ATL Direct Marketing.

Visit our Web Design and Development page to learn more about quality website design, and then call us at 678.699.6510 or email us with our web contact form to get started on a website, a WordPress blog, or website and blog copywriting.

 

Digital Content That Converts

May 13, 2015 @ 11:02 pm
posted by Chuck Greenewald

In the world of digital marketing, competition is fierce. Website or blog visitors expect to immediately find interesting and compelling content and images on your site. Many visitors drawn to your site by your business model, product, or marketing services may quickly exit if they find the content to be boring or overly simplistic. Atlanta-Direct-Marketing-Digital-Content-that-Converts-3What would it take for you to produce digital content that converts readers to contacts, shoppers to buyers, or prospects to clients?

Your digital content must pack a punch. It needs to deliver information in such a way as to genuinely engage your website visitors. In fact, your fluid use of the English language must persuade your visitors that the information they are looking for is to be found right HERE – on your site.

This takes some writing strategy. What can you do to improve your website and business blog content writing style so that it not only entertains and intrigues, but actually converts readers to contacts? More