Looks aren’t everything, it’s true. A facade with no real substance is truly disheartening. It’s also true, as Elliott Abrams once remarked, that “first impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes.” That first impression time frame is as true for a website as it is for a new relationship.
Your business website must engage traffic immediately by offering graphics, content and functionality that both impresses and communicates the type of information the visitor is looking for. That’s why it is essential to put your best foot forward with high quality website design. What are the primary features of quality website design?
Mobile-Friendly: You may have expected to read about graphics first, but since the 2014 announcement that more Americans used smartphones and tablets to access the Internet than PCs for the first time ever, mobile-friendliness is now one of the most important website design factors to consider. The Experian “Quarterly email benchmark report” (Q3 2014) said 53-percent of total email opens occurred on a mobile phone or tablet in Q3 2014, an increase from the 48-percent seen in Q2 2014. Add to that the fact that, effective April 21st of this year, Google announced a change in their mobile search algorithm to favor sites in their search results that are mobile friendly. Is your website mobile-friendly?
Custom Design: Let’s face it. It’s hard to keep up with the latest in technological trends in our modern world. You can hardly blink and what was trending is now out-dated. So your business needs the advantage of the sharpest minds available to deliver a truly relevant and state-of-the-art design for superior presentation to the online community at large, and especially your prospective customers.
Unique to Your Company: Every business has its own unique features and qualities to present to the world. Make sure your website design and content clearly communicate your value proposition.
So the best in website designers can put you on the cutting edge, and free you up to pursue your own passion to the fullest. There are a lot of web design and development companies out there, all of which are vying for your attention and, ultimately, your business. But not all web design is created equal. When trying to determine who is going to be the one best suited to portraying your business image to the Internet masses, consider ATL Direct Marketing.
Visit our Web Design and Development page to learn more about quality website design, and then call us at 678.699.6510 or email us with our web contact form to get started on a website, a WordPress blog, or website and blog copywriting.
In the world of digital marketing, competition is fierce. Website or blog visitors expect to immediately find interesting and compelling content and images on your site. Many visitors drawn to your site by your business model, product, or marketing services may quickly exit if they find the content to be boring or overly simplistic. What would it take for you to produce digital content that converts readers to contacts, shoppers to buyers, or prospects to clients?
Your digital content must pack a punch. It needs to deliver information in such a way as to genuinely engage your website visitors. In fact, your fluid use of the English language must persuade your visitors that the information they are looking for is to be found right HERE – on your site.
This takes some writing strategy. What can you do to improve your website and business blog content writing style so that it not only entertains and intrigues, but actually converts readers to contacts? More
“Why should our company have a business blog?”
Did you know that every time you add a new blog post utilizing Search Engine Optimized (SEO) blog content, you are expanding your digital real estate and adding another indexed page to your website? This alerts the search engines to the fact that they should check back more frequently to see what’s happening on your site, and also gives your company the opportunity to hit your targeted SEO keywords again and again. The three primary reasons to have a business blog are:
Reason #1: Traffic. Draw traffic to your website to get your business and products found online by improving your company’s search ranking on the main search engines through frequently publishing unique, relevant, high-quality keyword-based blog content. By implementing search engine optimization strategies on and off-site, a company blog can command attention, particularly when optimized around unique, relevant and competitive keywords. More
Why do businesses continue to use direct mail? Properly targeted direct mail offers good response rates and return on investment in comparison to many other forms of direct marketing. A printed message provides the consumer with tangible details and images that draw a reaction and make a lasting impression. Here are two additional reasons:
Targeting and Segmentation Techniques
By applying the proper targeting and segmentation techniques, direct mail is sent to potential buyers using a finely-tuned mailing list segmented by such criteria as age, income bracket, presence of children in the home, profession, buying patterns, age of residence, etc. More
ATL Direct Marketing performs a wide array of copywriting services, from website content to blog posts to press releases to white papers:
Online/Web Content for Websites & Blogs
Whether it’s engaging content for your website or blog, an eNewsletter, or a white paper, ATL Direct Marketing is armed and ready with SEO content strategies and ideas for your business. Experienced in producing large volumes of interesting content on a regularly scheduled basis, ATL Direct Marketing has conquered the content production process, creating lively and interesting material for digital marketing needs month after month for business websites, blogs, and eNews publications. More
Welcome to the ATL Digital & Direct Marketing Blog.
ATL Direct Marketing is an Atlanta digital and direct marketing company that creates and executes affordable, custom, ROI-driven multi-channel marketing campaigns for businesses. We build and manage them from start to finish so that you can focus on what you do best–operating and growing your business.
Using proven direct marketing strategies and digital technologies, we help you acquire new customers, sell products and services, and retain your existing customers… all with an eye on your profitability. Contact ATL Direct Marketing for more information about our services, today!