Archive for the ‘Content Marketing’ Category
In the world of digital marketing, competition is fierce. Website or blog visitors expect to immediately find interesting and compelling content and images on your site. Many visitors drawn to your site by your business model, product, or marketing services may quickly exit if they find the content to be boring or overly simplistic. What would it take for you to produce digital content that converts readers to contacts, shoppers to buyers, or prospects to clients?
Your digital content must pack a punch. It needs to deliver information in such a way as to genuinely engage your website visitors. In fact, your fluid use of the English language must persuade your visitors that the information they are looking for is to be found right HERE – on your site.
This takes some writing strategy. What can you do to improve your website and business blog content writing style so that it not only entertains and intrigues, but actually converts readers to contacts? More
“Why should our company have a business blog?”
Did you know that every time you add a new blog post utilizing Search Engine Optimized (SEO) blog content, you are expanding your digital real estate and adding another indexed page to your website? This alerts the search engines to the fact that they should check back more frequently to see what’s happening on your site, and also gives your company the opportunity to hit your targeted SEO keywords again and again. The three primary reasons to have a business blog are:
Reason #1: Traffic. Draw traffic to your website to get your business and products found online by improving your company’s search ranking on the main search engines through frequently publishing unique, relevant, high-quality keyword-based blog content. By implementing search engine optimization strategies on and off-site, a company blog can command attention, particularly when optimized around unique, relevant and competitive keywords. More