Company Name:

Company Web Address:
http://

Your Last Name:

Your First Name:

Your Title:

Your Company email address:

Your office phone number:

1. Do you currently have a marketing plan?
 yes no

2. How much do you spend each year on marketing?

3. Are you able to measure profitability/ROI for your marketing campaigns?
 yes no

4. What is your average dollar amount per sale or engagement?

4.a. On average, how many sales or engagements do you have per customer each year?

MARKETING PLAN DETAILS

5. What marketing and promotional methods do you use?
(Please check boxes for all that apply.)
5.a.  Mail
5.b.  Phone
5.b.1.  Inbound (customer service)
5.b.2.  Outbound (telemarketing)
5.c.  Internet - (please indicate all that apply)
5.c.1.  Email
5.c.2.  Search engine optimization
5.c.3.  Banner ads
5.c.4.  Links on other web sites
5.d.  Advertising
5.d.1.  Radio
5.d.2.  TV
5.d.3.  Outdoor advertising
5.d.4.  Social media
(please name, e.g. Facebook, Twitter, etc.)

5.e.  Magazine ads/Trade publications
5.f.  Trade shows/Conferences
5.g.  Product directories
5.h.  Yellow Pages/Phone directories
5.i.  Other

6. Which of the above methods have proved most successful in generating business for your company?

Least successful?

7. What 2 factors do you think contribute most to your customers' purchase decision?
7.a.  Price?
7.b.  Quality?
7.c.  Selection?
7.d.  Service?
7.e.  Relationship?

8. Which ATL Direct Marketing, LLC services are of interest to you?
8.a.  Mail
8.a.1.  Postcards
8.a.2.  Letters
8.a.3.  Brochures/Flyers
8.a.4.  Newsletters
8.b.  Internet
8.b.1.  Email
8.b.2.  eNewsletters
8.b.3.  Search engine optimization
8.b.4.  Social Media
8.c.  Review of existing marketing plan, materials, and/or web site
8.d.  Writing
8.e.  Editing/proofreading