Copywriting and Content Marketing Services
Content Marketing is the Future of Digital Marketing
The major search engines such as Google, Bing and Yahoo! determine search ranking based on the breadth, depth and authority of your online presence. Is your company’s digital footprint competitively optimized and ranked to attract the attention of your target market? If it’s not, expand your online presence to compete in today’s digital marketplace by adding content to your website and blog.
Copywriting and Content Marketing Services for Your Business
ATL Direct Marketing is an experienced content marketer, equipped to offer your business the full range of digital marketing, traditional marketing and public relations content you need, including:
- Search Engine Optimized (SEO) Website and Blog Content
- Branded Social Media Content
- Public Relations Content – Press Releases, Case Studies and White-papers
- Internet Advertising
- Marketing Copywriting – Collateral, Direct Mail, Email Marketing
“Why should our company have a business blog?”
Did you know that every time you add a new blog post utilizing Search Engine Optimized (SEO) blog content, you are expanding your digital real estate and adding another indexed page to your website? This alerts the search engines to the fact that they should check back more frequently to see what’s happening on your site, and also gives your company the opportunity to hit your targeted SEO keywords again and again. The three primary reasons to have a business blog are:
Reason #1: Traffic. Draw traffic to your website to get your business and products found online by improving your search ranking on the main search engines through frequently publishing unique, relevant, high-quality keyword-based blog content. By implementing search engine optimization strategies on and off-site, a company blog can command attention, particularly when optimized around unique, relevant and competitive keywords.
Reason #2: Credibility. Demonstrate credibility and expertise by establishing your company as an industry authority in your space. You can use your blog to create brand awareness and share your Unique Selling Proposition (USP) in the marketplace, while candidly answering common questions your customers and best prospects have, establishing your company as an authority in their eyes.
Reason #3: Leads. The call-to-action at the close of your business blog post becomes an opportunity to convert blog traffic into leads. Every blog article closes with a lead generating offer for a free whitepaper, fact sheet or webinar available when the visitor clicks the call-to-action link, arrives at a landing page and provides you with their contact information. An alternative is the soft call-to-action that helps readers determine that contacting your company for more information about your products and services would be in their best interest.
Blogging as Inbound Marketing
Blogging is a form of inbound marketing, defined by Hubspot as the single best way to attract people to your website and,
“… the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”
Search Engine Optimized (SEO) Blog Content
Whether your business is B2C or B2B, or both, today’s consumer begins their research with search engines. Search engine optimized content, social media marketing, and inbound marketing services are now essential ingredients for businesses to successfully attract leads, build confidence, and make conversions. If you are seeking new ways to improve your website’s search engine rankings and generate more inbound traffic and leads, definitely consider blogging.
Blog Article Content by ATL Direct Marketing
Actually, don’t just consider blogging, make the decision to use ATL Direct Marketing’s professional content writing services. The reasons are simple — we have the knowledge and experience necessary to produce the content you need to attract visitors to your site.
For more information about ATL Direct Marketing’s content marketing and blogging services, please send us an email or give us a call at 678.699.6510.