Opt-In Email

Deeper Customer Relationships Mean Increased Customer Value

Having a robust email communication plan in place is an effective and inexpensive way not only to stay in front of your existing customers, but also deepen your relationship with them.  The more you engage your customers in meaningful ways, the longer they will be likely to remain customers, and the more business they will do with you.  This translates to more customer value and profitability for your business over time.

Do you want to…

• Cross-Sell? Drive your customers to your web site to sell them new products or services

• Upsell? Sell them a higher level of product or services

• Tell Them About Special Offers? Let them know about special promotions, discounts, and offers

• Get Referrals? Obtain referrals from them

• Say Thanks? Just let them know you appreciate their business

Email Strategies

ATL Direct Marketing, LLC can build an email communications and marketing program for you that will help you achieve these objectives, and at a reasonable cost.  Strategies include:

• Scheduled “Welcome” and “reach-out” followup emails

• Monthly or quarterly eNewsletters

• Cross-sell and upsell email solicitations

• Tell-a-Friend referrals

Experience the power of email marketing to your customers!

Opt-In eNewsletters

Do You Ever Get The Feeling You’re Out of Sight and Out of Mind?

While it depends upon the kind of business you run, how often your customers interact with you, and how customer-centric you are, it is generally true that if you do not stay in contact with your customers on a regular basis, they just might forget you exist.

That’s definitely not good.

An effective way for businesses to stay in front of their customers is with an opt-in eNewsletter, a newsletter that is emailed to your customer list on a regular basis.

Highlight Your Expertise and Commitment to Your Customers

Take every opportunity you can to reinforce with your customers the expertise you offer them, and your commitment to meeting their needs.  You would also want to take the opportunity to educate your customers on important developments in your business and trends in your industry, especially if there is something in it for them.

Are You Building a Customer Contact List?

Hopefully you are capturing the email addresses of people who visit your web site, and obtaining their permission to contact them with business updates, special offers, and other information pertaining to your business.

Sending your customers a newsletter with meaningful, interesting content, incentives, and special offers, is a tremendous way to keep your customers engaged.  And, chances are, your customers will pass your eNewsletters on to others, helping you build your contact list.

We can help you implement an eNewsletter strategy for your business.